Product Lines We Recommend
Pureology
Established in 2001, Pureology specializes in vegan, sulfate-free products tailored to preserve and enhance color-treated hair. Known for its concentrated formulas, Pureology combines luxurious care with sustainability. Its best-seller, Hydrate Shampoo, deeply nourishes and protects hair while maintaining vibrant color. The brand's commitment to eco-friendly practices and advanced technology has made it a trusted name in professional haircare.
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Redken
Redken, founded in 1960 by Paula Kent and Jheri Redding, revolutionized the beauty industry by blending science with beauty. Known for its protein-rich, pH-balanced formulas, Redken offers a wide range of products to address all hair needs. Its best-selling Extreme Shampoo strengthens and fortifies damaged hair, showcasing Redken’s commitment to healthy, resilient strands. With decades of innovation, Redken continues to lead in professional haircare and education.
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L’Oréal Professionnel
L'Oréal's story finds its roots in a modest Paris apartment, at the turn of the 20th century, with a disruptive innovation that changed the rules of hair color. It all started when Eugène Schueller, invented the world's first harmless hair dye, which fast became a hit with hairstylists across Europe. It was also the first innovations of many that would later become the core of the L'Oréal Professionnel's pioneer spirit.
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Ethica
Ethica Beauty is a multi-benefit hair care line that adapts to individuals' hair & scalp needs. Our product is made for all hair types, no matter if your hair is straight, wavy, curly, kinky or coily. We like to think of ourselves as a tech company that happens to make shampoo, we provide smart technology for your hair.
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Founded in 1980 by Arnie and Sydell Miller, Matrix was created to empower salon professionals with inclusive, innovative haircare and color solutions. With a focus on diversity and accessibility, Matrix offers a wide range of products, including its iconic SoColor line, designed for vibrant, lasting color. Known for advanced technology and professional-grade formulas, Matrix supports stylists with easy-to-use solutions that deliver exceptional results across all hair types and textures.
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